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Strategic Communication for Post-Pandemic Success The SARS-CoV-2 pandemic has had an extraordinarily strong impact on the usual business conduct of companies in the tourism sector. Affected by the global pandemic crisis, demand has decreased...

Against a backdrop of the particular importance of B2B (Business-to-Business) exporting companies for economic growth, with the aim of Portuguese exports reaching 50% of GDP by 2027, it is important to understand how these companies look at the...

Digital: The specific challenges brought about by the current crisis have introduced deep digitalization into companies' activities. This technological boost was already on the horizon for many organizations, but it has now emerged with urgency and speed of implementation...

What role does communication play in building and managing relationships with stakeholders in Portuguese companies with a B2B and export focus? Ana Raposo (Escola Superior de Comunicação Social ) and Marta Gonçalves (SayU Consulting) offer some clues. Communicating...

  Global, coherent and integrated B2B communication, by Ana Raposo, lecturer at the School of Social Communication and pro-president for Strategic Communication at the Polytechnic of Lisbon, and Marta Gonçalves, managing partner at SayU Consulting. The...

The last year has shown that Portuguese companies are highly resilient, having managed to adapt quickly to ensure their sustainability in a scenario that brought many new challenges. But in this context, did they know how to find the...

The conclusions of the study InterComm Report - B2B Communication Trends in Global Businesses (InterComm), developed by the School of Social Communication of the Polytechnic Institute of Lisbon and SayU Consulting - Evoke Network, with the support of...