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Persona: Identifying and defining the ideal customer

Persona: Identifying and defining the ideal customer

Complete guide for companies: identifying and defining the ideal customer In today's competitive world, understanding the target audience is crucial to the success of any business, with defining the ideal customer being the fundamental starting point. Ideal customer The customer ...
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The fourth wave of content marketing

The fourth wave of content marketing

Special care is needed when it comes to building the relationship with the consumer. Some observers have investigated that this topic has reached an inflection point, where brands are trying to integrate marketing content without having an idea...

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Digital Disruption

The new technological paradigm has transformed the lives of consumers and marketers. It is extremely important to analyze how brands can remain relevant in this new world. The issues that concern brands include embracing the...

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Global Public Relations 2014: uncovering trends

Global Public Relations 2014: unveiling trends The 2014 Global Public Relations event, which brings together creative and innovative public relations professionals and renowned organizations in the field, has become a fertile ground for sharing ideas and...

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An original narrative

If we consider that every communication process is a story, how can we create an original narrative? How can we tell a story in a truly different way that translates the brand's journey and its objectives? This is the challenge facing...

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What defines a true entrepreneur?

What defines a true entrepreneur?

What defines a true entrepreneur? See and learn about the definition of a true entrepreneur from the fabulous Richard Branson: Richard Branson, a British businessman, founder of the famous Virgin group, author of several books and one of the most influential...

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Boosting Reputation Capital

To understand the influence that the Reputation factor is increasingly gaining in a globalized market, based on a series of types of technological contact and sharing tools, we recall Rachel Botsman's presentation on this subject. A...

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