International experience and original content

We are often talking about the need to combine exceptional track records with a positioning that effectively demonstrates this, making use of an organization's unique characteristics and history. This is the basis of differentiation, which is also evident in the way we are able to effectively explain what separates us from the countless other (apparently) similar offers on the market.

This capacity for differentiation can be seen in the way the Talkdesk, a startup founded in 2011 by two former students of the Instituto Superior Técnico, develops information based on its own history. The company offers its clients software of call-center aimed at sales actions, customer support and telemarketing, and it is also possible to work together with other tools aimed at the business world.

In just three years, Talkdesk has managed to attract the attention of some of today's biggest companies, such as Google, and secure clients such as Chevrolet and Dropbox, as well as raising 2.5 million euros which will be invested in a plan to recruit new employees. They are the first Portuguese company to operate in Silicon Valley in California, and are also part of the TagusPark Incubator.

Knowledge and experience achieved by the organization become the basis for communication in a digital context that makes use of content marketing as a way of approaching an audience interested in the themes developed and consolidating Talkdesk as a source of information on the sector.