Há frequentemente um medo partilhado de fracasso entre franqueadores e franqueado. Os franqueadores podem sentir-se céticos quanto ao facto de os seus franqueados não cumprirem os seus números de vendas acordados, o que pode fazer com que os franqueados...
Brands that fight for social causes It has never been more important for companies to make a stand on social and environmental issues. Companies that take a stand and bring to life bold stories about the issues, values, and causes that matter most to them,...
The best Storytelling campaigns More than selling a product or service, brands increasingly want to position themselves in the market and ensure a positive experience to their consumers. Thus, storytelling is one of the most important strategies to...
Starbucks: When a detail goes viral To the buzz that already existed around the latest season of the series "Game of Thrones" was added the fact that a modern and decontextualized disposable coffee cup appeared in one of its episodes. Although the brand did not...
The recent hazardous materials drivers' strike The recent hazardous materials drivers' strike created chaos and even led to the closure of several gas stations in Portugal. No one was indifferent to the issue, especially some brands, which...
NOTRE-DAME: Generosity or a quest for visibility? Donations for the reconstruction of Notre-Dame Cathedral in Paris have already exceeded one billion euros. The fire, which started on the afternoon of April 15th, destroyed a large part of one of the most...
Netflix: Reputation and Familiarity In recent years, Netflix has experienced exponential growth. In 2018, it was voted by the Reputation Institute as the brand with the best reputation in the United States. In the Top 10 of that same list, there are companies as diverse and...
Crossability: the toughest training ever Associação Salvador has developed a campaign to raise awareness about the difficulties people with disabilities may have accessing public spaces. The concept of the campaign is based on the creation of a new sport,...
Farfetch Effect Farfetch, considered one of the 25 most innovative companies in the world by Fast Company (https://www.fastcompany.com/company/farfetch), has an enviable business model and is known for the excellent working conditions it offers its employees...
Environmental Awareness Campaigns Brands today are increasingly aware of the need for environmental concern, namely the fight against the unnecessary use of plastic, which is currently one of the main sources of pollution in the oceans, or the...
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