Embora alguns de nós façam um esforço adicional para reduzir o seu impacto no planeta, não o podemos fazer sozinhos. Precisamos que as marcas, que têm muito mais influência do que uma única pessoa, tomem medidas transformadoras. Empresas de todos os...
Developing Environmentally Responsible Policies In recent years, brands have been investing in more sustainable and ethical measures as a way of adapting to consumer demands, which are increasingly showing, for example, environmental concerns or...
The Hype Beast Generation In 1994, James Jebboa founded Supreme in New York. It was a brand aimed at skaters, but over the years it has become a major name in the fashion world. It has just 11 stores and is valued at around one billion dollars....
Lacoste and NGO team up The famous French clothing brand Lacoste has taken the initiative to team up with the NGO Save Our Species (SOS), which aims to support the preservation of nature and ensure the long-term survival of endangered species and their habitats....
Planning a campaign - Know the risks and benefits Reputation is one of any organization's most precious assets. It takes years to build and can be destroyed at the slightest mistake. In this sense, the planning of any campaign must take...
Personalization as the key to success The world of communication is characterized, among other things, by an increasing difficulty in capturing the consumer's attention, even if only for a few seconds. Thus, there are not many examples of...
Storytelling as the key to success The "Mééé" campaign developed by GALP for the Soccer World Cup in Russia; the launch of Coruja beer by Superbock or Vodafone's Christmas campaign - "how big is your heart?", were some of the projects in...
Google's organizational culture What makes Google one of the greatest companies in history? Google has been considered for several years in a row the best company to work and build a career. Its professionals are considered productive, happy at...
These days, there is a growing cult of "mindfulness" for entrepreneurs, encouraging them to think and communicate differently. These events are also essential for today's networking culture. We have selected some events to...
Companies that communicate differently We live in an era of change and, as such, organizations increasingly need to adapt to the needs of today's consumer in order to survive. Today, we look at two companies that communicate differently....
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