Comunicação B2B: o que precisa de conhecer A comunicação B2B (Business-to-Business) é fundamental para o sucesso das empresas que atuam no mercado corporativo, uma vez que envolve estratégias específicas para negociar e vender produtos ou serviços para...
Olhar para além da curva A SayU Consulting celebra 11 anos. Nascida em 2009 no epicentro da transformação da forma como se comunica, continuará a dar voz à ligação que marcas e organizações têm de saber cultivar. Para o fazer manteremos aquilo que nos...
Empower your voice We know that the rules of the game have changed. Whatever the rules of the game, we know what to do to play a scenario of challenges and uncertainty. Uncertainty that forces action. To do. To decide. But not without first having looked in perspective, having looked...
Story It is fantastic that we have entered our second decade of life with recognition from all stakeholders of the value of what we do. With the organizational landscape undergoing unprecedented transmutations, we have achieved versatility to respond to the tsunami...
4Es Minimalism is gaining popularity as a way of life and work. There are four fundamental concepts in minimalism, also known as the 4Es - Elegance, Eloquence, Efficiency, and Success. These form a management system without excesses and with...
What can we expect in 2020? The arrival of a new year is synonymous with new opportunities and challenges. For 2020 to be a new year full of success, it's essential to keep abreast of all the relevant national and international information in order to identify...
Christmas Experience The way of being of companies and brands at Christmas time, during which it is common to bet on the development of campaigns and communication strategies for the various products and services offered, requires reflection. Christmas Experience In this...
Artificial Intelligence in PR The influence of technology in our lives is growing exponentially and is increasingly a factor of change across all activities and sectors. Artificial Intelligence (AI) is one of these technologies, increasingly capable of driving change across all...
Timing is everything All companies, regardless of their size or area of activity, are exposed to possible crises. To respond to a possible crisis, there are methods, tools and ways of managing it. This is, above all, a job that must...
Boldness For most people September is synonymous with beginnings. Even with all the newness that these bring, the challenges are old and constant: efficiency in what you do and in the relationships you build, in an era of permanent change brought about by technology. Technology has...
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