In recent times we have witnessed the evolution of Artificial Intelligence (AI) in various sectors. Public Relations (PR) is no exception. It is therefore essential to look at the role of AI in PR. For those less familiar, AI is any system capable of...
How to build a strong brand The vast majority of companies, especially in the start-up phase, neglect communication and marketing. A mistake that can be paid for very dearly in the long run and that the basics of Communication Marketing avoid. More than avoiding it, it is a...
Business-to-Business The communication environment has been in constant mutation for over ten years. Globally, the speed of change is exponential, and Communication Marketing adds value to brands and organizations, helping their stakeholder relationships and their...
Communication Strategies Well-designed communication strategies are essential to a company's performance. And in the case of exporting companies for their international performance. Marketing communication is key to ensure an effective link between brands...
Looking beyond the curve SayU Consulting is celebrating its 11th anniversary. Born in 2009 at the epicentre of the transformation in the way we communicate, we will continue to give voice to the connection that brands and organizations need to cultivate. To do so, we will maintain what has set us apart:...
Empower your voice We know that the rules of the game have changed. Whatever the rules of the game, we know what to do to play a scenario of challenges and uncertainty. Uncertainty that forces action. To do. To decide. But not without first having looked in perspective, having looked...
Story It is fantastic that we have entered our second decade of life with recognition from all stakeholders of the value of what we do. With the organizational landscape undergoing unprecedented transmutations, we have achieved versatility to respond to the tsunami...
4Es Minimalism is gaining popularity as a way of life and work. There are four fundamental concepts in minimalism, also known as the 4Es - Elegance, Eloquence, Efficiency, and Success. These form a management system without excesses and with...
What can we expect in 2020? The arrival of a new year is synonymous with new opportunities and challenges. For 2020 to be a new year full of success, it's essential to keep abreast of all the relevant national and international information in order to identify...
Christmas Experience The way of being of companies and brands at Christmas time, during which it is common to bet on the development of campaigns and communication strategies for the various products and services offered, requires reflection. Christmas Experience In this...
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