In recent times we have witnessed the evolution of Artificial Intelligence (AI) in various sectors. Public Relations (PR) is no exception. It is therefore essential to look at the role of AI in PR. For those less familiar, AI is any system capable of...
COMM2B In this last year, among the skills and competencies increased by SayU Consulting, we highlight the deepening of specialization in Business To Business (B2B) Communication through the project "Business-to-Business: Beyond Business Communication (B2B-BBC)", which...
In the context of an enlarged environment of uncertainty, organizations need to adapt. It is expected that there are more and more threats with an impact on reputation and trust in the medium term. It is crucial to address this problem with an increased ability to communicate...
The strategic role of communication The current situation has highlighted the need and importance for companies to build and manage relationships with the different interlocutors in the value chain. Communication, understood as a comprehensive strategic function, allows...
Over the last few months, SayU Consulting, in partnership with the School of Social Communication of the Polytechnic Institute of Lisbon (ESCS-IPL) and with the support of aicep Portugal Global, has developed the study InterComm Report - B2B Communication Trends in Global...
Communication Strategy In general, the pandemic has caused disorganization and worsened the situation in sectors that were already experiencing difficulties. Prevented from traveling, the proximity to the client has brought a new challenge for professionals. This dimension...
Opportunity through crisis The pandemic continues to claim lives, tear families apart, destroy businesses and challenge the resilience of people and organizations. But there is a light at the end of the tunnel and for it to be bright and radiant and for us to be able to reach it and...
Vision of the organization An organization, whose goal is the sale of its product or the application of its solution, along with the achievement of brand recognition and reputation and awareness for the offer, is much more than the dissemination of the company in the market to achieve this....
Concept of Reputation Reputation is a concept that originates from Latin (reputatĭo, re-ōnis) and has two main meanings: opinion or regard that one has for someone or something; and prestige or esteem in which someone or something is held. In the world...
How to build a strong brand The vast majority of companies, especially in the start-up phase, neglect communication and marketing. A mistake that can be paid for very dearly in the long run and that the basics of Communication Marketing avoid. More than avoiding it, it is a...
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