"Sustainability communication" cannot be defined without addressing the main objective of communication in a business context: profit. How can professionals in the field simultaneously achieve profitability and sustainability for their...
Communication carried out by civil society, the state, the government and the third sector, with a focus on the public interest and the formation of a democratic society committed to citizenship, is the definition of Public Communication. Its ultimate goal is to shorten social distances...
Investment did not "die" with the pandemic. Despite, or even because of, the uncertainty, the will to create new business opportunities remains present and impacts the market in a positive way. The pandemic did not kill the entrepreneurial spirit. Take the example...
Interconnected ecosystems The pandemic has brought new challenges to business and now we need to look ahead and, based on this two-year experience, to the future. Marketing, Communication and Public Relations (PR), particularly in its specialization...
Sustainability Communication Companies are the engine of wealth creation and play a vital role in building a healthy and prosperous society for which a more balanced focus on long-term sustainable development is required. At a time when...
Digital Destiny The past year has dramatically accelerated the "digital destiny" of communications marketers. Now, a series of trends promise to expand organizational accountability and set new demands on everyone involved in the process...
Start-up can be defined as an innovative company at an early stage, with great growth potential. Start-up conveys the idea of rapid evolution and high growth at an early stage of the business, i.e. a vision that turns into the creation of a model...
Reinventing communication is a difficult task, but at a time of widespread transformation and adaptation, the way we communicate will also necessarily have to be different. It is important to know the trends and the technologies designed to reach and engage...
MKT&COMM The dynamics of management, marketing and communications, and public relations blend and often overlap in today's uncertain economy and future of work. However, one thing seems certain: the Purpose of a...
Public Relations Portugal The current situation has highlighted the need and importance for companies to build and manage relationships with their stakeholders. Communication has thus become a function of growing importance, and has now assumed a position of...
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