Nos últimos anos, a comunidade de SEO tem sido alarmada com o que a inteligência artificial (IA) poderá representar para as táticas tradicionais de SEO que conhecemos. Embora a IA esteja a transformar o panorama do SEO, a sua influência não...
O que é um Press Release? A questão como escrever um press release (PR), surge do facto de que este formato é uma das principais ferramentas de comunicação de relações públicas (RP). Apesar do desenvolvimento tecnológico e de algumas previsões que apontavam a perda de...
Influencer Marketing is a Reality The world of digital influencers seems to be here to stay, which has given rise to influencer marketing. Selecting the right influencers is not always an easy process and must be done in a way that ambassadors...
How to catch a journalist's attention? Establishing a relationship and getting a journalist's attention is one of the main assets of any communication professional. However, since journalists have less and less time, this has been a...
Crisis Situations: 3 New Scenarios The development of new technologies, notably social networking, has brought numerous opportunities in terms of communication. However, it has also led to new potential hotbeds of crisis situations. Here are three...
Content Marketing - 5 roles every team should have The demands and challenges placed on a Content Marketing team today are completely different from what they were in the past. Today, a team of this type must be able to abandon the old dogmas and be...
99% of the Time We Only Think of Facebook When we think of social networks, the truth is that 99% of the time we only think of Facebook, Instagram or Twitter. However, there are other options and - without detracting from the predominance of the former - with...
Advantages of Organic Content on Social Media It is undeniable that, increasingly, the social media business model is turning to a paid side. Although it is increasingly difficult to grow on these platforms without investing in sponsored content, there are...
Mistakes to Avoid when Preparing for an Interview An interview is always a moment of enormous media exposure. When it comes to the work of a public relations professional, it is not always easy to control all the variables at play. Although in most...
Providing Media Training for Spokespeople in an Organization The vast majority of brands or organizations that seek communication services aim to have a media presence or, if they already have one, to increase their media exposure. However, it is not...
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