Comunicação com franqueados A comunicação eficaz é essencial para o sucesso de qualquer negócio de franchising. Utilize estas dicas para potenciar a comunicação com franqueados e mantê-los atualizados e empenhados. Muitos dos problemas que as empresas de...
Mistakes to Avoid when Preparing for an Interview An interview is always a moment of enormous media exposure. When it comes to the work of a public relations professional, it is not always easy to control all the variables at play. Although in most...
Providing Media Training for Spokespeople in an Organization The vast majority of brands or organizations that seek communication services aim to have a media presence or, if they already have one, to increase their media exposure. However, it is not...
The importance of a blog Public relations has evolved over the last few years in a way that very few were able to predict. Today, communication must be thought of in a 360º logic. In this context, the emergence of tools such as blogs should not be...
The advantages of monitoring the competition are now widely accepted. However, the way in which this process should be carried out still raises some questions in the PR industry. Here are 5 tips to make competitor analysis an effective...
SUCCESS STEPS | Women Entrepreneurs According to a global study, Portugal is a good country for entrepreneurship and there are several cases that prove it. The empathic capacity and the so called "multitasking" of women are favorable points of...
Nowadays, organizational culture is a hot topic, especially because of the change in mentality, which considers that work should be a place where employees feel satisfied and fulfilled. If a company does not create a strong organizational culture that...
How to communicate in an inspiring way Do you know what Steve Jobs and Martin Luther King have in common? They know how to inspire... And how do we inspire someone? Simon Sinek discovered the effective way to do it through the Golden Circle. Simon Sinek is the one who designed this whole process...
Farfetch: A success story In 2008, Farfetch was born by the hands of José Neves, with the aim of becoming an e-commerce platform for luxury brands. It is currently one of the biggest success stories in the "startup world". It has been valued, in recent years, at 1.3 thousand...
Responsibility for Sustainability In the past, sales were made as a company was able to position itself through advertising, marketing or Public Relations (PR) and tell customers what they thought they should know about its products or...
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