Content Marketing - 5 positions every team should have

The demands and challenges placed on a team of Content Marketing are completely different from what they were in the past. Today, a team of this type must be able to abandon the old dogmas and be able to plan a campaign with its audience in mind first and foremost.

Thus, a team of content marketing must have:

• A journalist - O content marketing has a large storytelling component and, as a rule, journalists are very good at telling stories. On the other hand, they also have a habit of thinking of the audience first and that's a huge advantage.
• A community manager - No matter how much content any brand produces, it's essential to have someone who knows how to get it to the public. O community manager is the right person for this mission, either through SEO or the social networks.
• A designer graphic - A designer is capable of turning uninteresting content into something viral. They are a fundamental part of any content marketing.
• A video editor - Video is the predominant format today. Facebook, Instagram and YouTube all favor the video format in their algorithms. Therefore, having a video editor is almost a must for a team of this type.
• A data analyst - An element that knows how to take advantage of the data we have at our disposal today is a huge asset. Careful analysis will help us understand which content works best.