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The advantages of Integrated Marketing Communication
Sep 1, 2025

The advantages of Integrated Marketing Communication

    The benefits of CIM (Integrated Marketing Communications) are becoming increasingly clear as digital marketing transforms the way brands communicate with consumers. With the public exposed to thousands of messages from ...
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The evolution of Instagram

The evolution of Instagram

Jun 26, 2019

Instagram Instagram is a social network for sharing photos and videos, launched in 2010 with an initial intimate outlook that quickly changed. Following its acquisition by Facebook in 2012, Instagram's boom as an advertising and marketing tool...

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How to use Twitter for marketing?

How to use Twitter for marketing?

May 31, 2019

Twitter Although Twitter has only 22% users in Portugal, it is a platform that, if well used, can bring many benefits to your business. Twitter users are very loyal to this social network because...

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5 Steps to create viral content

5 Steps to create viral content

May 31, 2019

5 Steps to create viral content Whatever our goal in creating content, the main goal that any company has is to attract attention to our services or products. We leave you with 5 steps to create viral content that will give your networks a boost...

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Brand Crisis Situation - What to do?

Brand Crisis Situation - What to do? 

May 22, 2019

Brand Crisis Situation - What to do? No company, no matter how solid, ethical or responsible, is free from being involved in a brand crisis situation. With the ease and speed with which information is disseminated these days, no...

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The Perverse Use of Communication

The Perverse Use of Communication

Apr 30, 2019

The Perverse Use of Communication Like any other activity, communication should be developed respecting ethical and deontological principles. In today's article, we refer to two documentaries that show us the controversial effects of the perverse use of...

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How to organize an event? 5 tips to keep in mind

How to organize an event? 5 tips to keep in mind

Apr 30, 2019

How to organize an event Organizing an event is an exciting challenge for any communication professional. Regardless of the size or duration of the event, you need to carefully plan every step of the way. In today's article,...

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Should brands be on all social networks?

Should brands be on all social networks?

Apr 30, 2019

Should brands be on all social networks? Today, social networks are as important a communication channel as any other. When we want to find out more about a particular brand, one of the first things we do is a quick search...

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How to Write a Press Release?

How to Write a Press Release?

Apr 30, 2019

What is a Press Release? The question of how to write a press release (PR) arises from the fact that this format is one of the main communication tools of public relations (PR). Despite technological development and some predictions that it would lose its...

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Influence Marketing is a reality

Influence Marketing is a reality

Mar 29, 2019

Influencer Marketing is a Reality The world of digital influencers seems to be here to stay, which has given rise to influencer marketing. Selecting the right influencers is not always an easy process and must be done in a way that ambassadors...

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