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Say Loyalty: How to build customer loyalty in the marketplace
Jan 13, 2025

Say Loyalty: How to build customer loyalty in the marketplace

  Challenges and strategies for good results: How to build customer loyalty in the market In an increasingly competitive and saturated market, retaining customers has become a crucial challenge for the success of any business. With so many options available, ...
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Telling the relationship with the public

Telling the relationship with the public

Apr 14, 2016

The relationship between brands and their audiences evolves on a daily basis. In this sense, storytelling was developed in order to enhance this relationship and bring the public closer to the brands, through an original format that is closer to the target audience. With a beginning, middle and...

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Enhancing interaction through storytelling

Enhancing interaction through storytelling

Apr 4, 2016

Digital consumption has made marketing strategies less static and more multidimensional. In order to become more effective and reach their audience, brands need to consider the journey to the customer. The interaction and sharing of information...

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Empower thought leadership

Feb 29, 2016

Nowadays, every company, whether large or small, needs a strategic leader. However, the job of a strategic leader is no easy task and very few understand what it entails. Here are some...

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Understanding a Marketing Strategy for a Target Audience

Understanding a Marketing Strategy for a Target Audience

Feb 1, 2016

Define the Audience: Before creating an effective marketing strategy it is necessary to identify the target audience that we want to reach. This is the person who is most likely to want to purchase the products or services provided and who will develop a connection with the company...

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Social Responsibility as a Marketing Issue

Social Responsibility as a Marketing Issue

Nov 30, 2015

Social responsibility as a marketing theme The context we have been experiencing in recent years, and which is also reflected in corporate activity, is one of growing concern about social and environmental issues. A number of organizations, of all...

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Social Responsibility from a Marketing Perspective

Social Responsibility from a Marketing Perspective

Nov 2, 2015

Social Responsibility from a Marketing Perspective Even if those responsible for an organization's communications are not the decision-makers with regard to the measures that will impact the community and the public, they still have an integral role to play in how these are conveyed....

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The steps to achieving Integrated Marketing

The steps to achieving Integrated Marketing

Oct 7, 2015

Marketing professionals today have more choices than ever before when it comes to how they promote their products or services. In addition to traditional methods such as press advertising and direct marketing, email marketing, online advertising and...

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What makes a good reputation campaign?

What makes a good reputation campaign?

Sep 2, 2015

What makes a good reputation campaign? Whether your organization has a recognized brand that wants to differentiate itself from the competition, or an emerging player looking to create a brand of its own, there are a few ingredients that should be part of any effort...

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How to evaluate a Marketing Plan

How to evaluate a Marketing Plan

Jul 31, 2015

A marketing plan serves as a fundamental complement to an organization's business strategy. It defines all the details related to the expected evolution and changes in the market, and is constantly analyzed, evaluated, and adjusted to adapt to the...

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