To use storytelling As an integral part of a content strategy, it's necessary to create relevant stories that stimulate interest, something that encourages contact with the identified target audience.

Viral topics are a sure-fire way to grab your audience's attention and get them to read your content. Create your story based on recent news and how these stories are related to your brand, your business or how this news can affect users of your brand and your products/services.

Developing a particular business means having to deal with different types of customers, each with their own stories. It's in the brand's best interest to develop relationships with its customers with inspiring success stories that it can use or integrate into a marketing campaign. storytelling.

It's hard to go wrong if you opt for a proven format - phrases, tips and narratives, as long as the message it presents fits the story you're trying to tell. These can be used in a context that is interesting to the identified audience and relevant to the brand and business positioning.

Stories of a personal nature are some of the most powerful formulas for storytelling that can be included in a marketing strategy of this kind. It is through these life experiences, the challenges faced and the victories achieved, relating them to the brand's performance, that it becomes possible to develop a closer level of relationship and trust with the client/consumer.

When telling a story, it's important not to overcomplicate things and to stick to the essentials. Every relevant element must be present, as well as an introductory outline, moments to capture attention, the inclusion of information and a conclusion, so that this narrative is fully understood by the audience.