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Strengthening corporate reputation across borders
Mar 3, 2026

Strengthening corporate reputation across borders

In a context where organizations operate in multiple geographies, reputation and communication strategies can't just scale - they have to travel. The PRLab guide emphasizes that international PR requires cultural sensitivity and a narrative ...
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Video has the power

Video has the power

Dec 21, 2022

Video communication Digital media have the capacity to include interactive features. These are “rich” multimedia contents such as infographics, videos, animations, voice recordings and sound effects. Video is the Present and the Future Video is a...

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Use of digital and social media

Use of digital and social media

Sep 22, 2022

Public Relations uses digital and social media in many types and formats, but we can summarize some of the most typical ones. These - in addition to being the most prominent - have proven to be the most effective. Here are some examples of the use of digital and...

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The social media framework: risks and problems

The social media framework: risks and problems

Sep 22, 2022

Despite "self-correction" on social media channels, there are still, and always will be, major concerns about the spread of misinformation. Breaches of privacy and security, attacks by trolls and hackers, and cyberbullying occur daily. We cannot...

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The new and the old in the "new" media

The new and the old in the "new" media

Sep 22, 2022

One of the most significant changes in the media is the shift in control. It has gone from the total control of a few corporations or governments involved in broadcasting centrally produced content, to an open and...

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Mediatization and media logic

Mediatization and media logic

Sep 22, 2022

Over the years, the PR and media industries have become logically and closely intertwined. At first glance, this might seem like a power struggle. However, this is more of a free-flowing circuit of interaction and influence....

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Different goals, different strategies

Different goals, different strategies

Aug 10, 2022

The benefit of PR information also helps to understand how charities, NGOs or community groups can influence public agendas, even if different objectives entail different strategies. 

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Branding: an essential asset in B2B communication

Branding: an essential asset in B2B communication

Jul 11, 2022

As it is becoming increasingly difficult for a Business-to-Business (B2B) company to differentiate itself from its competitors, branding and brand building and management have emerged with the aim of highlighting and publicizing a brand's intangible attributes - such as...

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The audience has the power

The audience has the power

May 31, 2022

The way power content is produced, distributed and consumed has changed. There is a transfer of power, where the audience is in charge, no longer passive, but chooses what content it sees, reads, listens to, pays attention to and what message it will give...

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