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The Trust Equation: Why Intimacy and Low Self-Orientation Define Valuable Relationships
Dec 29, 2025

The Trust Equation: Why Intimacy and Low Self-Orientation Define Valuable Relationships

Trust remains the foundation of any effective professional relationship. For consultants, trust is not just a concept, but a vital factor for business growth. Understanding the elements that shape trust is therefore essential. ...
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B2B market trends

B2B market trends

Mar 2, 2022

B2B market This year the B2B market will be marked by several trends, driven by the digital transformation, which has accelerated in the last two years. Operational processes and activities are being optimized and new channels of communication are being...

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Focus on opportunities

Focus on opportunities

Jan 31, 2022

Focus on business opportunities Companies have many concerns when it comes to incorporating sustainability into their strategies, but the reality is that they have little reason to be. For most companies, it's not a question of reinventing their...

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Strengthen the connection with stakeholders

Strengthen the connection with stakeholders

Dec 16, 2021

Connecting with stakeholders It is expected that in 2022, and in the years to come, marketing professionals will be challenged to face an era of unexpected consequences. When faced with the challenges of recent months, there have been various expectations and predictions...

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How to get to unicorn

How to get to unicorn

Dec 2, 2021

How to become a unicorn Unicorn companies are those that reach a valuation of 1 billion dollars without being listed on the stock exchange. Given their rarity, they are called unicorns. The term was coined by Aileen Lee, the founder of Cowboy Ventures, in 2013 and there are several...

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3 practices to explore in Digital Marketing

3 practices to explore in Digital Marketing

Nov 4, 2021

Digital marketing should be one of the main focuses of any organization's overall marketing strategy. Never before has there been a way to maintain such consistent contact with the public, and nothing else offers the level of personalization that...

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The role of B2B companies

The role of B2B companies

Oct 6, 2021

B2B companies The role in society and the business dynamics of B2B companies, particularly exporters, are unquestionably unique and the current situation presents new challenges, particularly in terms of managing relationships with customers and other stakeholders, as well as...

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Knowing the local reality

Knowing the local reality

Aug 31, 2021

Networking and Public Relations Working in a coherent and integrated way the Communication will be what will allow answering the challenge of reaching not only new clients, but all stakeholders. And this dimension will be more attainable, efficient and effective with the...

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Crisis Management Phase 3

Crisis Management Phase 3

May 26, 2021

The last phase of crisis management is in reflective mode, with recovery, evaluation and learning, in a post-crisis action. First of all, it will be necessary to analyze the operational and reputational effects of a crisis on an organization, namely...

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Crisis Management Phase 2

Crisis Management Phase 2

May 26, 2021

The second phase of a crisis management plan is a reactive phase, based on response, recognition and containment, with identification of the crisis and stakeholders, selection of the strategy and activation of the response system. There are many examples of...

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