Building a brand

Building a brand

Brand Portugal In mid-September, aicep organized a conference on Brand Portugal with the aim of understanding how the country can distinguish itself and developing a long-term strategy for this management. The challenge is to work on the reputation that differentiates...
Investment for a long-term relationship

Investment for a long-term relationship

Investment for a long-term relationship The definition of a strategy and the correct construction of dissemination and communication channels allow for a long-lasting and continuous relationship with clients. In internationalization, the investment in building this trust is...
B2B communication across borders

B2B communication across borders

Business-to-Business The communication environment has been in constant mutation for over ten years. Globally, the speed of change is exponential, and Communication Marketing adds value to brands and organizations, helping their stakeholder relationships and their...

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