Building a brand

Building a brand

Brand Portugal In mid-September, aicep organized a conference on Brand Portugal with the aim of understanding how the country can distinguish itself and developing a long-term strategy for this management. The challenge is to work on the reputation that differentiates...
Investment for a long-term relationship

Investment for a long-term relationship

  The definition of a strategy and the correct construction of dissemination and communication channels allows for a lasting and continuous relationship with clients. In internationalization, investment in building this trust is decisive. Information...
B2B communication across borders

B2B communication across borders

  Business-to-Business The communication environment has been constantly changing for more than ten years. At a global level, the speed of change is exponential and Marketing Communication adds value to brands and organizations, helping to build relationships with...