Communication as Strategy

Communication as Strategy

  InterComm Report A recent study carried out by SayU Consulting in partnership with the Escola Superior de Comunicação Social and AICEP reveals that a large number of companies lack an organized, cross-cutting communications structure. This is...
Knowing the local reality

Knowing the local reality

Networking and Public Relations Working in a coherent and integrated way the Communication will be what will allow answering the challenge of reaching not only new clients, but all stakeholders. And this dimension will be more attainable, efficient and effective with the...
Global Dimension

Global Dimension

International Market Business activity will be more successful, effective and efficient if communication processes with different stakeholders are intentionally and strategically managed. In the current context, investment in building this relationship is decisive and...
Recognition and relevance in the Portuguese market

Recognition and relevance in the Portuguese market

  Public Relations Portugal The current economic climate has highlighted the need and importance for companies to build and manage relationships with their stakeholders. Communication has thus emerged as a function of growing importance, now taking on a...
Potentiation, evaluation and foresight

Potentiation, evaluation and foresight

Empowering communication Communication enables the promotion of established values within an organization, as well as the creation of narratives related to all forms of tangible and intangible organizational capital. Empowering communication involves projecting...