Diagnose context and create brand

Diagnose context and create brand

  Context diagnosis Among these is the challenge of defining an organization's areas of intervention in terms of Public Relations (PR) and Communication, in order to strengthen its contribution to the creation of differentiation, reputation,...
A Business to Business community

A Business to Business community

COMM2B In this last year, among the skills and competencies increased by SayU Consulting, we highlight the deepening of specialization in Business To Business (B2B) Communication through the project "Business-to-Business: Beyond Business Communication (B2B-BBC)", which...
Crisis Management Phase 3

Crisis Management Phase 3

  The last phase of crisis management is in reflective mode, with recovery, evaluation and learning, in a post-crisis action. First of all, it will be necessary to analyze the operational and reputational effects of a crisis on an organization, namely...
Crisis Management Phase 1

Crisis Management Phase 1

  The first phase of a crisis management plan is a pre-crisis phase, which is based on a mode of proactivity and prevention, preparation and detection of signals, with anticipation and forecasting of actual and potential risks within an organization and development of...
Crisis: an opportunity to overcome

Crisis: an opportunity to overcome

In the context of an enlarged environment of uncertainty, organizations need to adapt. It is expected that there are more and more threats with an impact on reputation and trust in the medium term. It is crucial to address this problem with an increased ability to communicate...