by OUAB | May 12, 2021 | #Movers&Shakers
Communication and closing deals The pandemic, and its aftermath, will continue to challenge the resilience of people and organizations. But there is a future focused on building recovery together, based on tools, instruments and teams that achieve the...
by OUAB | May 12, 2021 | #SuccessSteps
Unison Strategy Defining a unison communication strategy creates a map and a plan that can be consulted and revised during the various phases of implementing communication actions. The basis of a successful communication plan is a story. To...
by OUAB | May 12, 2021 | #4PRGeeks
Brand reputation At the start of the second decade of the 21st century, there is a focus on brand consolidation and reputation. Communication makes the company's identity and values known to all stakeholders. In a Business to Business (B2B) business, the customer is a partner...
by OUAB | May 12, 2021 | #PRExperts
The strategic role of communication The current situation has highlighted the need and importance for companies to build and manage relationships with the different interlocutors in the value chain. Communication, understood as a comprehensive strategic function,...
by OUAB | Apr 19, 2021 | #InterComm, #Movers&Shakers
Digital Acceleration The specific challenges brought about by the pandemic have deepened the digitalization of business activity. This digital acceleration or technological boost was already on the horizon for many organizations, but it has now emerged with urgency and...
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