Scenarization, agility and innovation

Scenarization, agility and innovation

  The importance of communication Faced with the impact of a pandemic that few, if any, had anticipated and which was not included in the “crisis manuals”, the challenges faced by companies on a daily basis are many. Limited in the use of trends, history, projections and...
Stakeholder Communication Management

Stakeholder Communication Management

Over the last few months, SayU Consulting, in partnership with the School of Social Communication of the Polytechnic Institute of Lisbon (ESCS-IPL) and with the support of aicep Portugal Global, has developed the study InterComm Report - B2B Communication Trends in Global...
Communication in the "relationship" factor

Communication in the "relationship" factor

  Communication Strategy In general, the pandemic has caused disorganization and worsened the situation in sectors that were already experiencing difficulties. Prevented from traveling, the proximity to the client has brought a new challenge for professionals. This...
Communication at the heart of strategy

Communication at the heart of strategy

At the heart of the strategy Communication, in a global sense, must be seen as a priority issue in any company or organization. It is at the heart of a brand's strategy and it is not possible to think about a brand or a business without being clear about how...