by OUAB | Jan 7, 2021 | #4PRGeeks
Brands and their voice in communication The Covid-19 pandemic has resulted in two major immediate trends: the acceleration of digitization and digital transformation, and disinvestment in innovation and communication. While the former was an inevitability, it would only be a...
by OUAB | Oct 30, 2020 | #SuccessSteps
Reputation management The management of an organization's reputation is one of its main strategic assets. Its management, including prevention, protection or even recovery is paramount and the strategies for this management must cover all channels...
by OUAB | Oct 30, 2020 | #PRExperts
Concept of Reputation Reputation is a concept that has its origins in Latin (reputatĭo, re-ōnis) and has two main meanings: the opinion or regard in which someone or something is held; and the prestige or esteem in which someone or something is held....
by OUAB | Oct 30, 2020 | #Movers&Shakers
Connection and Communication The increasing speed of connections and the capacity of smartphones is leading to more and more innovation, but also to greater awareness and concern about the social and environmental impact of brands, which are increasingly required to...
by OUAB | Oct 30, 2020 | #4PRGeeks
Image and Reputation When it comes to corporate reputation, we need to take into account some of the definitions and criteria, namely the difference between reputation and the image and reputation of an organization. A brand has three dimensions, like Coca-Cola...
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