by OUAB | Sep 28, 2020 | #PRExperts
How to build a strong brand The vast majority of companies, especially in the start-up phase, neglect communication and marketing. It's a mistake that can be very costly in the long run, and one that the basics of Marketing Communication avoid. More...
by OUAB | Sep 28, 2020 | #SuccessSteps
Tips for improving an entrepreneur's communication A good professional life is impossible without clear and objective communication. For entrepreneurs, this is a fundamental quality since they are in constant communication with their stakeholders. Good...
by OUAB | Sep 28, 2020 | #4PRGeeks
The golden rule of entrepreneurship The situation often arises. An entrepreneur puts together a business plan, chooses a niche, defines the target audience and recognizes the competition. But when it comes time to promote the brand, there's a block....
by OUAB | Aug 25, 2020 | #SuccessSteps
The definition of a strategy and the correct construction of dissemination and communication channels allows for a lasting and continuous relationship with clients. In internationalization, investment in building this trust is decisive. Information...
by OUAB | Aug 25, 2020 | #4PRGeeks
Communication to build trust The post-pandemic world will require more trust. It will be essential for Portuguese B2B exporting companies, which operate in such different and diverse markets, to increase their reputation and...
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