by OUAB | Jun 9, 2020 | #Movers&Shakers
Standard in choosing an agency The choice of a marketing communications agency was always decided without there ever being a single or correct path or standard. The consensus was really that there was no standard at all. But in recent times there have been several things and...
by mink | May 5, 2020 | #4PRGeeks
Crisis When a major crisis strikes humanity it is difficult to have the best understanding of how to approach the media. Although companies have information and announcements to release that may be beneficial to the public, there is a fine line between what is...
by mink | May 5, 2020 | #PRExperts
Story It is fantastic that we have entered our second decade of life with recognition from all stakeholders of the value of what we do. With the organizational landscape undergoing unprecedented transmutations, we have achieved versatility to respond to the tsunami...
by mink | Aug 8, 2019 | #PRExperts
Boldness For most people September is synonymous with beginnings. Even with all the newness that these bring, the challenges are old and constant: efficiency in what you do and in the relationships you build, in an era of permanent change brought about by technology. Technology has...
by mink | Aug 7, 2019 | #SuccessSteps
User experience The term UX (User Experience) originated in the early 1990s and was developed by Don Norman - an electrical engineer - and vice-president of Apple's research group. And it's still relevant today. The UX methodology was developed with the main objective of...
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