Trends in choosing an agency

Trends in choosing an agency

Standard in choosing an agency The choice of a marketing communications agency was always decided without there ever being a single or correct path or standard. The consensus was really that there was no standard at all. But in recent times there have been several things and...
Media Relations in times of pandemic

Media Relations in times of pandemic

Crisis When a major crisis strikes humanity it is difficult to have the best understanding of how to approach the media. Although companies have information and announcements to release that may be beneficial to the public, there is a fine line between what is...
In uncertainty a good story is the only certainty

In uncertainty a good story is the only certainty

Story It is fantastic that we have entered our second decade of life with recognition from all stakeholders of the value of what we do. With the organizational landscape undergoing unprecedented transmutations, we have achieved versatility to respond to the tsunami...
Boldness: a communication of the future

Boldness: a communication of the future

Boldness For most people September is synonymous with beginnings. Even with all the newness that these bring, the challenges are old and constant: efficiency in what you do and in the relationships you build, in an era of permanent change brought about by technology. Technology has...
User Experience: the future of targeted communication

User Experience: the future of targeted communication

User experience The term UX (User Experience) originated in the early 1990s and was developed by Don Norman - an electrical engineer - and vice-president of Apple's research group. And it's still relevant today. The UX methodology was developed with the main objective of...