Video content, what has changed in the last 10 years

Video content, what has changed in the last 10 years

Video content Engagement with products and services, and users' time, are increasingly limited. But did you know that video publications have 38% more engagement than other formats? Video is increasingly relevant because it is the most visual and...
The Intelligent Marketing of Mastercard - continued

The Intelligent Marketing of Mastercard - continued

Priceless Mastercard's marketing and communications actions over the last 10 years reveal an analytical and intelligent strategy. In recent years, various studies have revealed that experience is taking precedence over product in the list of priorities for today's user. And with a...
What makes a communication professional great

What makes a communication professional great

What makes a communication professional great A career in communication goes far beyond having a bachelor's or master's degree. For a successful career, a communication or marketing professional must be versatile, with good writing skills, a...
Opportunity Marketing by Marta Gonçalves

Opportunity Marketing by Marta Gonçalves

Opportunity Marketing It is no news that the interaction between brands and consumers has undergone significant changes over the past few years. The big reason for these changes has been the use of new technologies and the...
Positioning of Brands on Social Networks

Positioning of Brands on Social Networks

Brand Positioning on Social Networks Social networks are, after all, still a fairly new world. If today it seems impossible to think of a world without Facebook, LinkedIn or Instagram, the truth is that 20 years ago none of these existed. Not surprisingly, the...