The "voice" that inspires confidence in the brand

The "voice" that inspires confidence in the brand

The strategic role of communication The current situation has highlighted the need and importance for companies to build and manage relationships with the different interlocutors in the value chain. Communication, understood as a comprehensive strategic function, allows...
Managing Communication to Build Trust

Managing Communication to Build Trust

Communication to build trust The post-pandemic world will require more trust. It will be essential for Portuguese B2B exporting companies, which operate in such distinct and diverse markets, to enhance their reputation and consolidate their...
Nielsen | Consumer Confidence in Portugal

Nielsen | Consumer Confidence in Portugal

Confidence and optimism on the rise for 2020 Portuguese are the most optimistic among Southern European countries Concern about global warming rises to 3rd place Lisbon, February 2020 - In the fourth quarter of 2019, the Portuguese once again showed...

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