In an increasingly competitive job market, a positive employer branding strategy is essential, positioning and promoting your brand to the best candidates. According to Beamery, 59% of employers say employer branding is one of...
Employer Branding: Knowing how to make a Brand more attractive
There are various tools and approaches that companies can use to strengthen their Employer Branding strategy. Some of the most effective include: Employee testimonials - This practice is fundamental because candidates trust three times more...
The strategy for communicating your brand
The employer branding tool is adopted by most successful businesses, in the sense that it contributes to their growth and prominence within their industry. Companies use this type of tool because the competitiveness they face forces them to...
The secret of Employer Branding
In an increasingly competitive industry, it is important to know which employer branding strategies contribute to the success of any business. However, many companies recognize the difficulty in finding the strategies that best suit their...
#SayUIsTurning14 | PR as Branding
"Keep bringing your passion, it's how you're going to make your mark." - Oliver Grayson Branding refers to the process of creating a unique name, design or symbol that distinguishes a company or product from others in the marketplace. A strong brand is an essential part of...
Branding: an essential asset in B2B communication
By: Artur Lopes; Mariana Cotrim; Rute Martins; Tomás Ferreira. Finalists in the Public Relations and Corporate Communication degree course at the Escola Superior de Comunicação Social - within the scope of "Business-to-Business Communication". Nowadays, it is increasingly...
EMPLOYER BRANDING BOOSTS AGAP2IT'S EXCELLENCE IN PEOPLE MANAGEMENT
Employer Branding agap2IT closes the podium of the "Index of Excellence" and conquests the 3rd place among Big Companies in the most recent edition of the initiative. Investment in Employer Branding and competencies development are the basis for the distinction. agap2IT...
BRANDING & REBRANDING
Corporate identity is the way an organization presents itself to the outside world. While internal culture and values are essential to shaping the organization's identity, it also becomes tangible to the outside world through the definition and...
EDITORIAL PUBLICATIONS
Editorial publications, such as magazines, newsletters or brochures with a business focus, form an important part of an organization's marketing plan. Despite the growing popularity of online initiatives, physical documents continue to...
We are
We are ABOUT US CAREERSA SayU is a strategic communications and marketing consultancy with a core business in corporate and B2B communications. It sees communication and marketing as tools for managing and supporting objectives, boosting and developing brands and...