#SayUIsTurning14 | PR as Crisis Management

#SayUIsTurning14 | PR as Crisis Management

"We all have physical, emotional needs that can only be met by interaction with another person. The trick is to ask someone appropriate to meet them." - Stella Gibson Crisis management is the process of identifying, preventing and responding to incidents that can...

GO>360 - PR4SMEs: Strategic Communication Management in SMEs

GO>360 - PR4SMEs: Strategic Communication Management in SMEs

What are the new challenges for SMEs? The last few years have been marked by significant job creation, increased investment, balanced budgets for the Public Administrations, in parallel with an important investment effort in capacity and...

COMMUNITY MANAGEMENT

COMMUNITY MANAGEMENT

Community management is particularly important in an environment in which people are constantly connected to screens and devices, and concern for engagement and interaction is increasingly present. Often, the notion of disconnection between brands and the public is related to...

WEB HOSTING DOMAIN REGISTRATION AND MANAGEMENT

WEB HOSTING DOMAIN REGISTRATION AND MANAGEMENT

Alojamento Web e Gestão de Domínios são elementos essenciais de um site. Em essência, um nome de domínio serve como endereço de um site, enquanto um serviço de hosting fornece espaço e recursos para colocar o site em funcionamento. Como os dois elementos trabalham...

CONTENT MANAGEMENT

CONTENT MANAGEMENT

Marketing Content Management (CMS) is a software solution that helps companies manage marketing content across multiple channels. It aims to help companies cope with the new challenges of dealing with more diverse marketing channels in an environment of...

Crisis Management Phase 3

Crisis Management Phase 3

The last phase of crisis management is in reflective mode, with recovery, evaluation and learning, in a post-crisis action. First of all, it will be necessary to analyze the operational and reputational effects of a crisis on an organization, namely its impact...

Crisis Management Phase 2

Crisis Management Phase 2

The second phase of a crisis management plan is a reactive phase, based on response, recognition and containment, with identification of the crisis and stakeholders, selection of the strategy and activation of the response system. There are many examples of crises, including...

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