In the ever-evolving landscape of B2B marketing, account-based marketing (ABM) has emerged as a transformative force. Unlike traditional marketing approaches, ABM shifts the focus from mass lead generation to a highly targeted...


In the ever-evolving landscape of B2B marketing, account-based marketing (ABM) has emerged as a transformative force. Unlike traditional marketing approaches, ABM shifts the focus from mass lead generation to a highly targeted...
Account-Based Marketing (ABM) cannot thrive unless it is closely aligned with a company's overall commercial objectives and strategies. The most successful ABM programs integrate growth strategies, are driven by...
Account-based marketing (ABM) has transformed the B2B marketing landscape, redefining the way companies relate to high-value accounts. From its ability to deepen relationships with customers to its alignment with...
Artificial Intelligence and Public Relations: Is it possible to automate trust? The adoption of Artificial Intelligence (AI) in Public Relations (PR) is transforming the way organizations understand their publics, monitor their reputation and...
Text by Marta Gonçalves, Managing Partner of SayU Consulting We are living in a time of transformation in the professional services sector, in which the consolidation, for example, of multidisciplinary models - as seen in the legal profession - and the growing focus on innovation and...
The rise of AI in PR has sparked debate about its impact on the sector. Rather than replacing professionals, this technological revolution creates a unique opportunity to combine technological prowess with human expertise. The challenge is to find the...
In public relations, understanding the target audience and the market is a must in order to devise successful strategies and campaigns. With the emergence of AI for audience and market analysis, insights have become more precise and efficient. That's why it's crucial to...
In today's digital landscape, maintaining a positive brand image is more important than ever. With the rise of AI in reputation management, brands can now monitor and protect their online reputation more efficiently. The role of AI in...
Artificial intelligence offers powerful tools for analyzing data, automating tasks and personalizing messages. However, the risks of AI in PR should not be underestimated, and professionals must remain vigilant...