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Media Pitching in 2026: how to capture attention when everyone else is trying to do the same thing

Media Pitching in 2026: how to capture attention when everyone else is trying to do the same thing

“Journalists receive more leads today than ever before. They have less time available, less leeway to filter information, and an ever-increasing ability to identify generic, automated, or irrelevant content. In this context, winning over ...
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Keep your car from bleeding this summer

Prevent your car from bleeding this summer

Lack of attention to oil can lead to serious breakdowns that can cost up to 8,000 euros. Maintenance is a simple and quick task, costing around 100 euros. Euromaster reminds you of the importance of having your vehicle serviced. Prevent your car from "bleeding" this...

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#SayUIsTurning15 | PR as Reputation

#SayUIsTurning15 | PR as Reputation

Succession ©HBO "Smart people know what they are." - Logan Roy Corporate reputation is the perception that stakeholders have of a company and its activities. It reflects the collective opinions of customers, investors, employees, regulators and...

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#SayUIsTurning15 | Some PR with Integrity

#SayUIsTurning15 | Some PR with Integrity

Gossip Girl ©The CW “You're no one until you're talked about.” - Dan Humphrey Integrity is a fundamental principle in Public Relations. It means acting honestly and ethically, being transparent in communication and always maintaining professional standards....

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#SayUIsTurning15 | PR as Storytelling

#SayUIsTurning15 | PR as Storytelling

Younger ©TV Land “You really have no idea what a meme is. I can't believe I've been so blind.” - Kelsey Peters Storytelling is an ancient art form that has been used for centuries to convey messages, entertain, educate and...

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#SayUIsTurning15 | Trust in PR

#SayUIsTurning15 | Trust in PR

Trust Me ©TNT “I know. I know. Cool people don't say "cool." I just hate the fact that some client who is definitely not cool thinks I'm not cool.” - Mason McGuire Trust is a crucial component of public relations. It is built through a...

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15 years of communication: what now?

15 years of communication: what now?

15 years of communication: what now? In the month in which we celebrate 15 years of existence, we would like to remind you of the importance of innovation as a crucial element in the success of companies. The highly competitive nature of a complex, volatile and rapidly changing market...

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Startups with or without AI? Topic for debate

Startups with or without AI? Topic for debate

At the SIM Conference, an event organized by Startup Portugal, important topics for companies and startups were discussed. The application of AI in startups and in the market was a topic that was addressed by several panels. "Startups should be encouraged to...

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Turning employees into PR

Turning employees into PR

Empower your Employer Branding with communication strategies that make your organization stand out, attract the best talent and cultivate a culture that inspires. Employees are PR. Social media has turned employees into PR people...

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