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The CEO as communicator: why executive visibility has become a strategic asset
May 26, 2026

The CEO as communicator: why executive visibility has become a strategic asset

“There was a time when discretion was seen as a natural trait of good leadership. The work spoke for itself. Public exposure was optional. Today, that idea has become incompatible with the way trust is built, the way organizations ...
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Communicating ESG for a sustainable future

Communicating ESG for a sustainable future

Jul 24, 2024

In a changing context, sustainability is no longer a choice but a strategic opportunity. Communicating ESG principles transparently is not only imperative, it is essential for building trust. "We live in a time when...

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The future of the PR industry: what's next?

The future of the PR industry: what's next?

Jul 24, 2024

In recent years we've heard talk that technology will overtake human beings and, as a result, many people will lose their jobs as they are replaced by “robots”. This couldn't be further from reality and the future of the RP industry "The growth of...

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AI opportunities with realistic optimism

AI opportunities with realistic optimism

Jul 24, 2024

Artificial Intelligence, Diversity, Equity, and Inclusion, and Influencer Marketing are synonymous with 2024—provided we know how to leverage them for the development of businesses and organizations. "Despite the uncertainty, there is some optimism that allows us to say there is a...”.

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#SayUIsTurning15 | PR as Branding

#SayUIsTurning15 | PR as Branding

Jul 24, 2024

The Bold Type ©Freeform “Keep bringing your passion, it's how you're going to make your mark.” - Oliver Grayson Branding refers to the process of creating a unique name, design or symbol that distinguishes a company or product from others in the market. ...

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#SayUIsTurning15 | PR as Crisis Management

#SayUIsTurning15 | PR as Crisis Management

Jul 24, 2024

The Fall ©BBC Two “We all have physical, emotional needs that can only be met by interaction with another person. The trick is to ask someone appropriate to meet them.” - Stella Gibson Crisis management is the process of identifying, preventing and responding to...

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#SayUIsTurning15 | PR as Politics

#SayUIsTurning15 | PR as Politics

Jul 19, 2024

The Good Wife ©CBS “The truth isn't this happened or that happened. The truth to me is about doing good.” - Johnny Elfman Political communication is the practice of exchanging information and ideas between political actors and the general public through various...

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#SayUIsTurning15 | The Media in PR

#SayUIsTurning15 | The Media in PR

Jul 18, 2024

The Newsroom ©HBO “You're using the word ‘journalism’ which means that there is an expectation that what they're reading is true.” - Sloan Sabbith The relationship between PR and the media is a symbiotic one, in which each depends on the other to...

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GO>360 - PR4B2B: “B2B Strategic Communication”

GO>360 - PR4B2B: “B2B Strategic Communication”

Jul 17, 2024

The B2B strategic communications landscape is constantly changing. Companies face new challenges and opportunities to connect effectively with their stakeholders. In order to remain relevant and competitive, it is essential that B2B companies...

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#SayUIsTurning15 | PR as Networking

#SayUIsTurning15 | PR as Networking

Jul 17, 2024

House Of Lies ©Showtime “You never trust anyone until you know their angle.” - Marty Kaan Networking is the process of creating and maintaining connections with people in your personal and professional life. Building a strong network is essential...

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