In communications, reputation isn’t what the organization would like to remember. It’s what the market doesn’t forget. Organizations pretend they don’t remember. They rebrand without acknowledging what happened, change leadership to erase collective decisions, or publish reports...
From Trust to Verifiability: When Words Are No Longer Enough
A local government builds a school near high-voltage power lines. Parents discover that the distance between the building and the power lines is 45 meters, not the 65 meters listed in the official plans. From that point on, any assurance given by the local government is worth ...
