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Crescer com o inimigo: transformar rivalidades em parcerias

Crescer com o inimigo: transformar rivalidades em parcerias

Num mundo de negócios em constante evolução, a colaboração tornou-se uma ferramenta essencial para o sucesso. Empresas que antes se percecionavam como rivais reconhecem agora os benefícios de unir forças para alcançar objetivos comuns. Crescer com o inimigo:...

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B2B has to talk to Generation Z

B2B has to talk to Generation Z

One of the biggest challenges for B2B brands is adapting to the values and behaviors of the so-called Generation Z. Marked by authenticity, social responsibility and genuine connections, this generation is changing the consumer landscape, redefining the workplace and...

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The importance of specialization

The importance of specialization

The new edition of the "Status of B2B Marketing" survey conducted by Intelligenzia, a pioneering B2B marketing agency - and SayU Consulting's partner in the Evoke Network - shows that companies in the Business to Business (B2B) segment will be able to invest in...

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AI and ESG at the top of the agenda

AI and ESG at the top of the agenda

The Marketing, Communications and Public Relations sector has the capacity to grow, adapt and invest. In a constantly changing business environment, it is adopting new technologies, skills and creating conditions to improve well-being,...

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