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Mazars reforça área de Assurance Financial Services

Mazars reforça área de Assurance Financial Services

A Mazars reforça área de Assurance Financial Services. Ricardo Cardoso é o novo Senior Manager da área de Assurance Financial Services da Mazars em Portugal Movimento estratégico alinhado com o compromisso da empresa e objetivo de desenvolvimento do setor de serviços...

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AI is for everyone

AI is for everyone

In addition to facilitating the daily routine of professionals, Artificial Intelligence (AI) can also be responsible for helping industries, companies, organizations and brands in their decision-making processes, improving dynamics and increasing financial returns. By...

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How to take advantage of AI?

How to take advantage of AI?

To get the most out of its features and potential, it is essential to know how to use AI tools to their full potential. In this way, you can achieve the goal of using artificial intelligence as an aid to successful work. A...

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AI as PR professionals' right-hand man

AI as PR professionals' right-hand man

In recent times we have witnessed the evolution of Artificial Intelligence (AI) in various sectors. Public Relations (PR) is no exception. It is therefore essential to look at the role of AI in PR. For those less familiar, AI is any system capable of...

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Elements to check for winter weather

Elements to check for winter weather

Good preparation for the rigors of winter is essential. Euromaster recommends checking the condition of the car's tires, battery and wiper blades. And pay close attention to checking the operation of the lights. Lisbon, January 18 - The...

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B2B has to talk to Generation Z

B2B has to talk to Generation Z

One of the biggest challenges for B2B brands is adapting to the values and behaviors of the so-called Generation Z. Marked by authenticity, social responsibility and genuine connections, this generation is changing the consumer landscape, redefining the workplace and...

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The importance of specialization

The importance of specialization

The new edition of the "Status of B2B Marketing" survey conducted by Intelligenzia, a pioneering B2B marketing agency - and SayU Consulting's partner in the Evoke Network - shows that companies in the Business to Business (B2B) segment will be able to invest in...

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AI and ESG at the top of the agenda

AI and ESG at the top of the agenda

The Marketing, Communications and Public Relations sector has the capacity to grow, adapt and invest. In a constantly changing business environment, it is adopting new technologies, skills and creating conditions to improve well-being,...

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