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The Trust Equation: Why Intimacy and Low Self-Orientation Define Valuable Relationships

The Trust Equation: Why Intimacy and Low Self-Orientation Define Valuable Relationships

Trust remains the foundation of any effective professional relationship. For consultants, trust is not just a concept, but a vital factor for business growth. Understanding the elements that shape trust is therefore essential. ...
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The Markies: Initials make the difference

The Markies: Initials make the difference

The Markies Initials New collection The Markies Initials adds personalization to the solution to the challenge of identifying garments. The brand innovates in initials fashion with a touch of individuality and special identification The Markies Initials is the new...

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B2B communication in global markets

B2B communication in global markets

The impact of the pandemic, and its many consequences, has meant that companies have faced, and continue to face, numerous challenges, forcing management to think differently. This goal of adaptation and redefinition has been, and will continue to be, fully...

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Communication as Strategy

Communication as Strategy

InterComm Report A recent study carried out by SayU Consulting in partnership with the Escola Superior de Comunicação Social and AICEP reveals that a large number of companies lack an organized, cross-cutting communications structure. This is...

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Knowing the local reality

Knowing the local reality

Networking and Public Relations Working in a coherent and integrated way the Communication will be what will allow answering the challenge of reaching not only new clients, but all stakeholders. And this dimension will be more attainable, efficient and effective with the...

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Global Dimension

Global Dimension

International Market Business activity will be more successful, effective and efficient if communication processes with different stakeholders are intentionally and strategically managed. In the current context, investment in building this relationship is decisive and...

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Recognition and relevance in the Portuguese market

Recognition and relevance in the Portuguese market

Public Relations Portugal The current economic climate has highlighted the need and importance for companies to build and manage relationships with their stakeholders. Communication has thus emerged as a function of growing importance, now taking on a...

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Communication as a priority for B2B companies

Communication as a priority for B2B companies

Communication as a priority for B2B companies In Portugal, there are tens of thousands of companies whose activity is the starting point of the production and distribution chains that sustain many of the big brands we've become accustomed to...

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