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Because customers are looking for relationships, not just solutions
Dec 29, 2025

Because customers are looking for relationships, not just solutions

Contrary to popular belief, trust does not develop all at once and is not something that is built up over time in a linear fashion. Trust grows gradually, shaped by critical moments when decisions, actions or even silence have ...
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Manage reputation and identify stakeholders

Manage reputation and identify stakeholders

Jun 29, 2021

Managing reputation Reputation should be understood as the continuous improvement of all relevant actions and behaviors within the organization, in order to meet the expectations of stakeholders and foster feelings of admiration, esteem, respect and...

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Potentiation, evaluation and foresight

Potentiation, evaluation and foresight

Jun 29, 2021

Empowering communication Communication enables the promotion of established values within an organization, as well as the creation of narratives related to all forms of tangible and intangible organizational capital. Empowering communication involves projecting...

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Diagnose context and create brand

Diagnose context and create brand

Jun 29, 2021

Context diagnosis Among these is the challenge of defining an organization's areas of intervention in terms of Public Relations (PR) and Communication, in order to strengthen its contribution to the creation of differentiation, reputation,...

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A Business to Business community

A Business to Business community

Jun 29, 2021

COMM2B In this last year, among the skills and competencies increased by SayU Consulting, we highlight the deepening of specialization in Business To Business (B2B) Communication through the project "Business-to-Business: Beyond Business Communication (B2B-BBC)", which...

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The future belongs to the most agile

The future belongs to the most agile

Jun 14, 2021

The future belongs to the most agile The impact of a pandemic, which few or none had anticipated, has posed enormous challenges to companies and has given rise to a scenario of challenges and opportunities, particularly for startups. On the one hand, startups and entrepreneurs have not...

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