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From Technique to Empathy: The skills that create lasting business relationships
Dec 29, 2025

From Technique to Empathy: The skills that create lasting business relationships

In a business environment marked by speed, complexity and increasing demands, the role of the trusted advisor has gained unavoidable relevance. It is no longer enough to master technical knowledge: the professionals who truly stand out are those ...
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Crisis Management Phase 3

Crisis Management Phase 3

May 26, 2021

The last phase of crisis management is in reflective mode, with recovery, evaluation and learning, in a post-crisis action. First of all, it will be necessary to analyze the operational and reputational effects of a crisis on an organization, namely...

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Crisis Management Phase 2

Crisis Management Phase 2

May 26, 2021

The second phase of a crisis management plan is a reactive phase, based on response, recognition and containment, with identification of the crisis and stakeholders, selection of the strategy and activation of the response system. There are many examples of...

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Crisis Management Phase 1

Crisis Management Phase 1

May 26, 2021

The first phase of a crisis management plan is a pre-crisis phase, which is based on a mode of proactivity and prevention, preparation and detection of signals, with anticipation and forecasting of actual and potential risks within an organization and development of...

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Crisis: an opportunity to overcome

Crisis: an opportunity to overcome

May 26, 2021

In the context of an enlarged environment of uncertainty, organizations need to adapt. It is expected that there are more and more threats with an impact on reputation and trust in the medium term. It is crucial to address this problem with an increased ability to communicate...

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Communication with strategic relevance

Communication with strategic relevance

May 26, 2021

Communication with strategic relevance Faced with challenges that have threatened the survival of companies in this pandemic context, the priority has been to ensure the sustainability of the operation, guarantee jobs, respond to commitments with...

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Strategic Communication for Post-Pandemic Success

Strategic Communication for Post-Pandemic Success

May 14, 2021

Strategic Communication for Post-Pandemic Success The SARS-CoV-2 pandemic has had an extraordinarily strong impact on the usual business conduct of companies in the tourism sector. Affected by the global pandemic crisis, demand has decreased...

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Communication to close deals

Communication to close deals

May 12, 2021

Communication and closing deals The pandemic, and its aftermath, will continue to challenge the resilience of people and organizations. But there is a future focused on building recovery together, based on tools, instruments and teams that achieve the...

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Unison Strategy

Unison Strategy

May 12, 2021

Unison Strategy Defining a unison communication strategy creates a map and a plan that can be consulted and revised during the various phases of implementing communication actions. The basis of a successful communication plan is a story. To...

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