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How PR and marketing work together

How PR and marketing work together

  Having data is good, but we need to know how it works best. The same applies to owning a license. Acquiring the exclusive rights to use the Guinness brand didn't lead to any success for Linden ...
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I want to be sexy too

I want to be sexy too

Importance of Communication for the success of your business The industry no longer allows monopolies. We live at a relentless pace, where the demand is always for the best, for quantity and for quality. These three variables must be leveraged, regardless of the sector...

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Visual Identity as a Decisive Factor

Visual Identity as a Decisive Factor

Visual identity, these days, is one of the greatest communication tools. Good design work always makes a company more attractive. Just as our first impression of others is most often influenced by our external appearance, the...

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Differentiating concepts

Differentiating concepts

Getting started means studying no matter what the topic. SAY U Consulting will help you get started in this complex and fruitful subject: communication. Marketing, Advertising and Public Relations all come under the umbrella of communication, but don't be fooled, they are...

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Content, social networks and the millennials?

Content, social networks and the millennials?

Do you adapt your content to your audience? Millennial Generation: Content is the new watchword. New generations want content and social media is their natural habitat. So if you want your company to continue the success it has had to date, you have to...

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Tell a story that sells itself

Tell a story that sells itself

Tell a (good) Valentine's Day story! Adults, just like children, also appreciate a good story. The difference is in the additional content and stronger emotional aspect. Storytelling, or the art of storytelling, allows a brand to achieve the...

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The problem of identification

The problem of identification

The product is a necessity, but the brand is a choice. We live in a world where there is no shortage of options, and they are growing every day. The market is not for turtles, only lions enter and remain. The challenge for brands is to be the first. Products and services...

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What metrics should guide our choices?

What metrics should guide our choices?

In an ideal world, the financial return and the ability of all forms of communication to influence the public would be precisely calculated, and deciding marketing strategy would be simple. In reality, there are multiple, and usually imperfect, processes...

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