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The CEO as communicator: why executive visibility has become a strategic asset
May 26, 2026

The CEO as communicator: why executive visibility has become a strategic asset

“There was a time when discretion was seen as a natural trait of good leadership. The work spoke for itself. Public exposure was optional. Today, that idea has become incompatible with the way trust is built, the way organizations ...
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The social media framework: the evolution of the web

The social media framework: the evolution of the web

Sep 22, 2022

When companies analyze, develop and use social media, they have to take into account some factors that are instrumental in these processes. Digital Audiences The “digital divide” is real, meaning the lack of access to information and communication for...

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Less costs to speed up news coverage

Less costs to speed up news coverage

Sep 22, 2022

There are several ways in which Public Relations can help journalism and journalists in their work. Namely, by speeding up the creation of news and reducing the costs of its production through the distribution of reliable information. First of all,...

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New expectations, solutions, and the relevance of communication

New expectations, solutions, and the relevance of communication

Aug 10, 2022

The year 2020 showed that companies are highly resilient. They were able to adapt quickly in the face of the COVID-19 pandemic. They quickly came to the conclusion that they had to do something different to survive. But did they know how to do B2B communication properly? Considering the new expectations, solutions and the relevance of communication today.

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The challenges for the PR industry

The challenges for the PR industry

Aug 9, 2022

Challenges for the PR industry are the order of the day. One of the most important topics was the fact that work has changed. People are basically relearning how to do their jobs.

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The influence of social media on PR

The influence of social media on PR

Aug 9, 2022

Revealing a new paradigm of contact, social networks are "cool". As well as being dynamic and allowing new modes of expression and conversation. But what will be its impact on companies and Public Relations? Can we say that social media is already influencing PR, with a huge impact, and how is it improving? 

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Incentives to seize opportunities

Incentives to seize opportunities

Jul 11, 2022

The availability of the so-called “EU funds”, namely in the Portugal 2030 program, brings various investment opportunities in the instruments, tools and people needed to expand and improve businesses. It is expected that...

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