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AI as a Strategic Partner in Public Relations
Apr 29, 2026

AI as a Strategic Partner in Public Relations

A IA (Inteligência Artificial) está a afirmar-se como uma força central em Relações Públicas (RP), transformando a forma como os profissionais planeiam, executam e medem a comunicação. Longe de substituir o fator humano, a IA emerge como um parceiro estratégico ...
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The specificity of B2B

The specificity of B2B

Mar 2, 2022

B2B Public Relations The concept of B2B Public Relations (B2B PR) is based on the recognition that most organizations, businesses and individual professionals sell products and services to other businesses rather than directly to the consumer....

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The science of sustainability

The science of sustainability

Jan 31, 2022

Sustainability science in communication One of the most popular topics in sustainability science is the reduction of CO2 emissions, or the ambition of carbon neutrality on the part of organizations. But you have to pay attention to the...

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Innovate in the approach to the market

Innovate in the approach to the market

Dec 16, 2021

Digital transformation Digital transformation, coupled with disruption and uncertainty, presents a significant impact on the conduct of marketing in the most recent period. Marketers are required to be able to leverage approaches that prioritize the...

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The unicorn factory

The unicorn factory

Dec 2, 2021

Whether dealing with investors, future partners or potential customers, being able to captivate the public is one of the most important skills for an entrepreneur in today's reality. Especially for those who aspire to be a unicorn. Any good...

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Communication in the age of digital transformation

Communication in the age of digital transformation

Nov 4, 2021

Normally, when we think of digital transformation, we think of cutting-edge technologies - such as artificial intelligence, big data or machine learning - that help our businesses run faster and more smoothly. But these technologies do...

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Purpose and Content

Purpose and Content

Oct 6, 2021

The future of business starts at the front line. And the front line is diversity. Diversity of content and purpose. Brands with purpose grow twice as fast as others. And the challenge, and the purpose, for Marketing, Communication...

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Global Dimension

Global Dimension

Aug 31, 2021

International Market Business activity will be more successful, effective and efficient if communication processes with different stakeholders are intentionally and strategically managed. In the current context, investment in building this relationship is decisive and...

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