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Communicating for Responsible Growth
Mar 3, 2026

Communicating for Responsible Growth

In a business context where growth ambitions increasingly clash with social expectations, the challenge is no longer just to grow, but to grow responsibly. McKinsey & Company's recent “triple-play” analysis shows that companies ...
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How to work the institutional communication

How to work the institutional communication

Nov 30, 2020

Working on Institutional Communication One of the main challenges in the organizational environment is working on Institutional Communication, communicating with the different stakeholders, developing strategies that align the culture with the company's discourse and...

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Differences, and similarities, between image and reputation

Differences, and similarities, between image and reputation

Oct 30, 2020

Image and Reputation When it comes to corporate reputation, we need to take into account some of the definitions and criteria, namely the difference between reputation and the image and reputation of an organization. A brand has three dimensions, like Coca-Cola...

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Managing Communication to Build Trust

Managing Communication to Build Trust

Aug 25, 2020

Communication to build trust The post-pandemic world will require more trust. It will be essential for Portuguese B2B exporting companies, which operate in such different and diverse markets, to increase their reputation and...

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The Power of International Marketing

The Power of International Marketing

Jul 28, 2020

International Marketing Thinking seriously about the internationalization of a business requires knowing the fundamental role of marketing and communication in this process. Ultimately, the goal is the same anywhere in the world: to create value for stakeholders and...

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Positioning, differentiating and branding

Positioning, differentiating and branding

Jul 2, 2020

One of the most important aspects of Marketing Communication is the creation of a brand. The sum of sensations, feelings and perceptions that builds relationships and creates emotions. A brand is not what the company defines. It's what the stakeholders feel, what they say it is....

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360º Communication Marketing

360º Communication Marketing

Jun 9, 2020

360º Communication Marketing Constant and continuous changes in communication require companies to find alternatives to communicate with their target audiences, reach more and more people and organizations and include new forms of holistic communication....

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Media Relations in times of pandemic

Media Relations in times of pandemic

May 5, 2020

Crisis When a major crisis strikes humanity it is difficult to have the best understanding of how to approach the media. Although companies have information and announcements to release that may be beneficial to the public, there is a fine line between what is...

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Tips for Public Speaking

Tips for Public Speaking

Jan 30, 2020

How to speak in public? Everyone has experienced an embarrassing moment while speaking or trying to speak in public. In today's article we present some tips where we detail what you should do (and what you should not do) when speaking in public. What you should do: Capture the...

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