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Google SGE: what changes for the e-commerce market?
Jan 22, 2025

Google SGE: what changes for the e-commerce market?

Google SGE (Search Generative Experience) has arrived and brought with it major changes. With its arrival, it is essential that e-commerce in Portugal adapts its strategies to ensure online success. What to expect for e-commerce in Portugal? Intelligence ...
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The case of Castrol Moto in the USA

Oct 5, 2016

Case Study: In May 2013, Castrol Moto USA launched itself on Facebook with the aim of creating an online community with a common interest, motorcycles. The organization felt that Facebook would be the right social network to tell the brand's story and...

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Target Audience Marketing

Target Audience Marketing

Sep 5, 2016

Marketers usually start with the right goal. They try to understand their audience through relevant questions, such as "why should you buy my product?" But a study by the International Data Corporation (IDC) found that attention to the needs...

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Success through evolution

Success through evolution

Aug 2, 2016

An organization that aspires to be successful must constantly adapt to the realities it encounters in the marketplace, whether it's new customer needs, evolving technology, or expanding industries. Changing global markets, evolving...

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A Route to Communication

A Route to Communication

Jul 5, 2016

A Route for Communication The journey we've been on so far has allowed us to reflect on how brands can tell their story, finding their own voice that turns a clear and simple message into something interesting and unique. This process...

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The Basic Basics of Communication

The Basic Basics of Communication

May 31, 2016

But after all, what is the "B-BÁ-BÁ" of Communication? This will always be a challenge for companies to find the perfect combination between creativity, size, stage, and available resources, given the constant evolution and demands of the market. But to ...

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The documented effects of loss of Reputation

The documented effects of loss of Reputation

Apr 28, 2016

The Documented Effects of Loss of Reputation Two years after the release of Blackfish, a documentary that attacked SeaWorld over its treatment of orcas held in captivity, the water park is still dealing with a decline in the number of...

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When the public sees themselves in a brand

When the public sees themselves in a brand

Apr 4, 2016

When a brand focuses on marketing, they are turning their customers into content creators - and in the process they are boosting their visibility and impact. Many brands believe that storytelling consists of being able to tell...

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"We Are All Visible"

"We Are All Visible"

Feb 29, 2016

Doctors of the World is a non-governmental and non-profit organization, of reference in the area of development and humanitarian aid. Present in 82 countries, this organization promotes free access to health care for vulnerable populations and fights against their...

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A strategy to reach the millennials

A strategy to reach the millennials

Jan 12, 2016

A corporate responsibility strategy is most effective when it is associated with a long-term commitment, as opposed to simply reacting to the context of the organization. The first Aflac study on corporate responsibility, conducted...

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