Personalizar ações e mensagens orientadas No mundo digital de hoje, os períodos de atenção são mais curtos do que nunca. Para se relacionar verdadeiramente com o seu público, é necessário ir além das abordagens genéricas e personalizar ações e mensagens....
Social Media Content An important practical consideration in social media management is that PR professionals don't need to produce all the content. Many organizations are discovering and taking advantage of the culture of collaboration and...
A 'golden rule' in social media is to start by listening. Listening in social media can be done through individual subscriptions and regular visits to various platforms, or by using a specialized social media monitoring app or service. There are...
In an organization, various departments manage and interact with social media platforms. These include marketing, PR or corporate communications, and sometimes IT divisions. Social Media Codes of Conduct There should be policies and guidelines...
There are a number of fundamental features of the media that are not recent in the history of human communication. But thanks to the rise of social media, they have gained new relevance. Old attributes in new contexts The new philosophy...
Still in its infancy, the impact of automation and robotic influence can also be seen in Public Relations. Software and technology support, and sometimes replace, the need for human professionals. This last case is noticeable in the process of creating...
By setting and framing the agenda, PR professionals need to divert the public's attention. Not only this, but they can also use these strategies to put various topics into the public consciousness. In a sense, this is how successful PR is measured.
Gone are the days when we sent press releases to an entire list of media outlets. The end of independence between an organization's sales, IT, marketing, or HR departments has also occurred. Simply put: the PR strategy...
With the evolution of technology, Public Relations professionals have had and have to evolve in the way they work to adapt to the new challenges of the new Public Relations. This hasn't just happened in the communications field. Digital transformation has already happened in most industries.
Surviving in the digital age is not a simple task for brands and organizations. This conjuncture is characterized by the wide range of new gadgets and the predominance of social media platforms. A path thus emerges between traditional PR and the new PR 2.0.
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