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PR with Purpose and Sustainable Communication
Apr 29, 2026

PR with Purpose and Sustainable Communication

Sustainability and purpose-driven communication have become central pillars of PR. Brands are now challenged not only to adopt environmentally and socially responsible practices, but also to communicate these efforts in an authentic way. There are several ...
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AI strategies for companies

AI strategies for companies

Jan 26, 2024

In addition to facilitating the daily routine of professionals, AI for companies can also be responsible for helping industries, organizations and brands in their decision-making processes, improving dynamics and increasing financial returns. That's why the investment...

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The importance of specializing in communication

The importance of specializing in communication

Jan 5, 2024

The importance of specializing in communication The new edition of the “Status of B2B Marketing” survey conducted by Intelligenzia, a pioneering B2B marketing agency - and SayU Consulting's partner in the Evoke Network - shows that companies in the Business...

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The road to business success

The road to business success

Oct 26, 2023

Looking at the path taken by various successful startups gives us a clearer picture of the progress they have made over time. Within a startup, the road to business success is quite challenging, as...

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PR for FinTech, B2B and SaaS companies

PR for FinTech, B2B and SaaS companies

Oct 2, 2023

The competitiveness of the market requires companies to adopt specific strategies in order to improve their positioning. Financial Technology One of the examples of technology companies adopting PR strategies...

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Local culture in the "4Ps" of the Marketing Mix

Local culture in the "4Ps" of the Marketing Mix

Aug 31, 2023

If a company decides to internationalize, it must be able to deal with the cultural identity of the countries with which it intends to establish business relations. The concept of "culture" brings to mind aspects such as language, different customs and...

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Personalisation as a strategy

Personalisation as a strategy

Jun 28, 2023

Personalized service in communication contributes greatly to encouraging consumers to buy from a brand. People like to feel special and this is reflected in the way they behave on a daily basis. Developing a...

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Communication and Sustainability

Communication and Sustainability

May 25, 2023

How can we create campaigns that involve communication and sustainability? Although some of us make an extra effort to reduce our impact on the planet, we can't do it alone. We need brands, which have much more influence than a single person, to...

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AI technology at the forefront of the market

AI technology at the forefront of the market

Mar 29, 2023

Artificial intelligence is such a complex and rapidly evolving technology that it can sometimes be difficult to imagine the practical applications it could have. Some of the world's most successful brands have already been using AI for several years and are reaping the...

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