Within a startup, the way to the success is quite challenging, as only 30% of organizations manage to achieve it. Looking at the path achieved by various successful startups gives us a clearer view of the progress they have made over time.
Airbnb
Recommendations play an important role in the business world and in society. Many everyday conversations are about people's tastes and recommendations on what their friends should try.
The case of Airbnb is a truly free advertising service, part of the reason why the brand has been so successful. The concept word of mouth has become the most effective advertising concept for Airbnb than any other form of advertising.
Uber
A Uber has found a solution for those who find it difficult to call a cab, either because there is no such offer near where they are, or because the information about the route or cost of the journey might not be perfectly transparent.
This startup seized the opportunity to create a business that solved this problem, and the concept of making its users' daily lives easier was immediately recognized. Today, Uber is active in cities all over the world, and around 93 million people use its services.
Initially, the WhatsApp was not conceived as a company, but as a product. Curiously, its revolutionary product gave rise to a successful startup, as it became the mobile messaging product that competed with traditional SMS and reinvented information sharing.
In the third quarter of 2020, WhatsApp users sent approximately 100 billion messages a day on the popular chat app.
Netflix
A Netflix has changed over the years. It started out as a DVD delivery company and has now become a content producer and provider. This change came about in an attempt to adapt to the needs of its customers and the ability to identify and follow consumer trends among the public.
This startup dedicates some of its resources to analyzing its customers, and this information helps to provide a more pleasant user experience and a targeted offer.