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How Lidl used Integrated Marketing Communications
Jul 15, 2025

How Lidl used Integrated Marketing Communications

    In today's highly fragmented media landscape, brands need more than just traditional advertising to make an impact. A CIM case study, such as Lidl's #LidlSurprises, perfectly demonstrates how the power of ...
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SUCCESS STEPS | Women Entrepreneurs

SUCCESS STEPS | Women Entrepreneurs

Dec 26, 2018

SUCCESS STEPS | Women Entrepreneurs According to a global study, Portugal is a good country for entrepreneurship and there are several cases that prove it. The empathic capacity and the so called "multitasking" of women are favorable points of...

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SUCCESS STEPS| The Organizational Culture

SUCCESS STEPS| The Organizational Culture

Dec 26, 2018

Nowadays, organizational culture is a hot topic, especially because of the change in mentality, which considers that work should be a place where employees feel satisfied and fulfilled. If a company does not create a strong organizational culture that...

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How to communicate in an inspiring way

How to communicate in an inspiring way

Dec 26, 2018

How to communicate in an inspiring way Do you know what Steve Jobs and Martin Luther King have in common? They know how to inspire... And how do we inspire someone? Simon Sinek discovered the effective way to do it through the Golden Circle. Simon Sinek is the one who designed this whole process...

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Farfetch: A success story

Farfetch: A success story

Dec 26, 2018

Farfetch: A success story In 2008, Farfetch was born by the hands of José Neves, with the aim of becoming an e-commerce platform for luxury brands. It is currently one of the biggest success stories in the "startup world". It has been valued, in recent years, at 1.3 thousand...

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Responsibility for sustainability

Responsibility for sustainability

Nov 27, 2018

Responsibility for Sustainability In the past, sales were made as a company was able to position itself through advertising, marketing or Public Relations (PR) and tell customers what they thought they should know about its products or...

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Mistakes to Avoid in Public Relations

Mistakes to Avoid in Public Relations

Oct 31, 2018

Mistakes to Avoid in Public Relations The communication environment is complex and, therefore, one must know how to navigate this sea without losing track and falling into the risk of throwing everything down the drain. Building relationships with the media is one of the main goals of PR practice...

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How to captivate the audience

How to captivate the audience

Oct 31, 2018

How to captivate your audience In a world where attention is a scarce resource, we face daily battles to try to stand out and captivate our audience. Every day, reporters and editors alike are assaulted by dozens of emails that fill and...

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Social Media: the new channels for Public Relations

Social Media: the new channels for Public Relations

Oct 29, 2018

Social Media: the new PR channels Press releases, emails and follow up? When it comes to communication, there are ingredients that can never be missing. However, like everything else, the area is evolving and adapting to the technological climate. Unlike...

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Digital PR: Public relations in the digital world

Digital PR: Public relations in the digital world

Oct 24, 2018

The practice of Public Relations is undergoing profound changes, driven by an environment of constant technological innovation and adaptation to new contact platforms and emerging social media. These new channels make it possible for PR to evolve...

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