Follow these steps to put together an effective employer branding strategy that meets your employees' needs and enhances their role. Step 1. familiarize yourself with your organization When you are able to define the unique attributes of your organization, it is...
Despite "self-correction" on social media channels, there are still, and always will be, major concerns about the spread of misinformation. Breaches of privacy and security, attacks by trolls and hackers, and cyberbullying occur daily. We cannot...
One of the most significant changes in the media is the shift in control. It has gone from the total control of a few corporations or governments involved in broadcasting centrally produced content, to an open and...
Over the years, the PR and media industries have become closely intertwined. At first glance, this might seem like a power struggle. However, this is more of a free-flowing circuit of interaction and influence. This is a great...
The benefit of PR information also helps to understand how charities, NGOs or community groups can influence public agendas, even if different objectives entail different strategies.
By: Artur Lopes; Mariana Cotrim; Rute Martins; Tomás Ferreira. Finalists in the Public Relations and Corporate Communication degree course at the Escola Superior de Comunicação Social - within the scope of "Business-to-Business Communication". Nowadays, it is increasingly...
The way content is produced, distributed, and consumed has changed. There is a transfer of power, where the audience is the boss, no longer passive, but choosing what content they see, read, listen to, pay attention to, and what message they value. The great...
The basic principles of Public Communication are transparency, access to information of public/collective interest, citizen interaction with public bodies, ombudsman and the promotion of citizenship and democracy. This is fundamental for identifying dynamics...
A franchise has a lot to offer and it is important that potential franchisees understand this. One of the most important things a potential franchisee looks for is the brand's identity. How does it make them feel? And what values does it express? One of the most...
B2B market This year the B2B market will be marked by several trends, driven by the digital transformation, which has accelerated in the last two years. Operational processes and activities are being optimized and new sales and marketing channels are being...
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