"Smart people know what they are." - Logan Roy Corporate reputation is the perception that stakeholders have about a company and its activities. It reflects the collective opinions of customers, investors, employees, regulators and the community about the behavior,...
Most companies see compliance as a factor in building trust and reputation rather than a mere obligation. Managers invest considerable time in compliance: three-quarters of top executives/board members devote at least a quarter of their time to compliance...
Reputation Reputation should be understood as the continuous improvement of all relevant actions and behaviors within the organization, in order to meet the expectations of stakeholders and enhance feelings of admiration, esteem, respect, and trust. A...
Brand reputation At the start of the second decade of the 21st century, there is a focus on brand consolidation and reputation. Communication makes the company's identity and values known to all stakeholders. In a Business to Business (B2B) business, the customer is a partner...
Reputation management An organization's reputation management is one of its main strategic assets. Its management, including prevention, protection or even recovery is paramount and the strategies for this management must contemplate all interaction channels...
Concept of Reputation Reputation is a concept that originates from Latin (reputatĭo, re-ōnis) and has two main meanings: opinion or regard that one has for someone or something; and prestige or esteem in which someone or something is held. In the world...
Connection and Communication The increasing speed of connections and capacity of smartphones leads to more and more innovations, but also to a greater awareness and concern about the social and environmental impact of brands, which are increasingly required to take greater responsibility...
Image and Reputation In the question of corporate reputation one has to take into account some of the definitions and criteria, namely the difference between reputation and image and reputation of an organization. A brand has a triple dimension, as Coca-Cola has driven in the...
Netflix: Reputation and Familiarity In recent years, Netflix has experienced exponential growth. In 2018, it was voted by the Reputation Institute as the brand with the best reputation in the United States. In the Top 10 of that same list, there are companies as diverse and...
Reputation management is a difficult balancing act. We all recognize that it can take a lifetime to build reputation and only a second to destroy it. This is not the case for the cab industry, which, over the course of the past monopoly, has built a reputation...
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