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Salgado Without Memory
June 5, 2026

Salgado Without Memory

In communications, reputation isn’t what the organization would like to remember. It’s what the market doesn’t forget. Organizations pretend they don’t remember. They rebrand without addressing what happened, change leadership to erase collective decisions, or publish ...
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Google SGE: what changes for the e-commerce market?

Google SGE: what changes for the e-commerce market?

Jan 22, 2025

Google SGE (Search Generative Experience) has arrived and brought with it major changes. With its arrival, it is essential that e-commerce in Portugal adapts its strategies to ensure online success. What to expect for e-commerce in Portugal? Intelligence...

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Analytics: Evaluating strategies and adapting course

Analytics: Evaluating strategies and adapting course

Jan 20, 2025

The key that opens doors in an ever-changing world: Evaluating content strategies In an ever-changing world, where trends emerge and disappear every day, the ability to evaluate, adapt and innovate your content strategies is crucial for...

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Trends: Communication trends for 2025 

Trends: Communication trends for 2025 

Jan 20, 2025

An essential guide: Communication trends for 2025 In a market that is constantly changing, you need to know how to adapt and what communication trends await you in 2025. Communication has changed significantly over time and the...

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SEO consulting: how to use SEO in eCommerce

SEO consulting: how to use SEO in eCommerce

Jan 20, 2025

SEO consultancy: Today's eCommerce requires the application of solid and effective SEO strategies. This article presents some SEO consulting standards that companies and individuals with digital business models should apply: ...

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GTM: How to set up a go-to-market support strategy

GTM: How to set up a go-to-market support strategy

Jan 20, 2025

Ensuring a successful launch: Setting up a go-to-market strategy Successfully launching a new product or service on the market requires strategic planning and proper execution. A key part of this process is the go-to-market strategy...

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Analytics: Evaluating strategies and adapting course

Analytics: Evaluating strategies and adapting course

Jan 20, 2025

Key to opening doors in an ever-changing world: Evaluating content strategies In an ever-changing world, where trends emerge and disappear every day, a company's ability to adapt and innovate its content strategies is crucial to its...

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SEO basics: Truths and myths of online search

SEO basics: Truths and myths of online search

Jan 19, 2025

In the world of SEO, the maxim "it depends" has become a mantra. Search engine optimization is a complex and ever-changing field, requiring adaptability, which doesn't mean that there aren't solid principles and tactics to guide the strategies defined....

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Say Loyalty: How to build customer loyalty in the marketplace

Say Loyalty: How to build customer loyalty in the marketplace

Jan 13, 2025

Challenges and strategies for good results: How to build customer loyalty in the market In an increasingly competitive and saturated market, building customer loyalty has become a crucial challenge for the success of any business. With several options at their disposal,...

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Marketing to maximize organic results

Marketing to maximize organic results

Jan 11, 2025

An integrated marketing strategy that combines SEO with various channels is essential to ensure that your website is found by potential customers. To achieve this goal, it is essential to implement an integrated marketing strategy that combines SEO...

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