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Underinflated tires increase car consumption up to 7%

Underinflated tires increase car consumption up to 7%

  Checking tire pressure is a simple and free gesture in garages that helps you save money in the face of rising diesel and gasoline prices. Driving with tires below the recommended pressure can increase fuel consumption by up to 7%, warns ...
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agap2IT launches program to boost IT skills

agap2IT launches program to boost IT skills

agap2IT has launched the Career Boost program, aimed at professionals with some experience in the market who want to change jobs. The initiative is based on the consultancy's history of training and empowering professionals in the IT sector. Lisbon, September 14...

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Mazars launches Sustainability line in Portugal

Mazars launches Sustainability line in Portugal

In line with Mazars' strategy on a global level, Mazars launches a Sustainability service line in the Portuguese market Maria João Vaz will lead Mazars' Sustainability area in Portugal "Excellence, experience and proximity to the client are values...

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PR and media: defining and framing the agenda

PR and media: defining and framing the agenda

By setting and framing the agenda, PR professionals need to divert the public's attention. Not only this, but they can also use these strategies to put various topics into the public consciousness. In a sense, this is how successful PR is measured. 

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Different goals, different strategies

Different goals, different strategies

The benefit of PR information also helps to understand how charities, NGOs or community groups can influence public agendas, even if different objectives entail different strategies. 

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New expectations, solutions, and the relevance of communication

New expectations, solutions, and the relevance of communication

The year 2020 showed that companies are highly resilient. They were able to adapt quickly in the face of the COVID-19 pandemic. They quickly came to the conclusion that they had to do something different to survive. But did they know how to do B2B communication properly? Considering the new expectations, solutions and the relevance of communication today.

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The challenges for the PR industry

The challenges for the PR industry

Challenges for the PR industry are the order of the day. One of the most important topics was the fact that work has changed. People are basically relearning how to do their jobs.

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Five tips for creating a PR plan

Five tips for creating a PR plan

When a company or organization is entering a new market, or launching new services or products, it needs to implement a PR plan. In other words, you have to have a plan or be prepared to fail. Raising awareness is one of the most difficult things to achieve in today's business world, so the following five tips for creating a PR plan may be important.

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